Enabling WordPress for e-Commerce – Part I: Software Selection

For some time now I’ve been considering starting an e-Commerce site, but in the last week I decided it was time to take action. The problem though, was in deciding what kind of software to use to power the site. Simply searching for something like “e-Commerce software” yields FAR too many varied results to be useful, and most of the initial offerings that I found cost money… LOTS of money.

My main requirements for building an e-Commerce site were simple:

  • I want the software to be easy to use.
  • I want the software to be FREE.
  • Bonus: I want the software to offer digital downloads, preferably automated.

Unfortunately, it seemed that those first two notions were diabolically opposed, as all of the software that claimed to “get me running in a matter of minutes” would also quickly separate me from hundreds, if not thousands of dollars. Unacceptable. On the other hand, the few free offerings that I found (such as osCommerce and Zen Cart) left me scratching my head, backing away slowly, and wondering if this endeavor would indeed be worth the effort. Surely there must be a middle ground!

At that point I decided to use the so-called “blogging” software that I know and love, WordPress, to power my up-and-coming site, and I must simply find a way to cram a “shopping cart” down its throat.

After many hours of searching, configuring, testing, and swearing, I ultimately settled on four potential solutions. All of these options are FREE, though some of them offer “paid” upgrades.

Option 1: WP e-Commerce Plugin

WP e-Commerce is the most visible option for setting up a shopping cart. As a plugin for WordPress, installation and configuration is fairly simple. A few of the purported features include:

  • Unlimited product and category listings
  • A cart that shows slick “alerts” when products are added
  • Support for “downloadable” files, such as e-Books
  • Integration with PayPal

WP e-Commerce was the first shopping cart option that I tried, and I had high hopes for it, but ultimately I was quite “underwhelmed.” Sure, listing products was easy, and the tight integration with WordPress was nice, but a number of bugs led me to quickly abandon it. For instance, I never did get the “download file after purchase” option to work correctly, nor could I remove a file once I listed it as a “downloadable” option. A quick look at its support forums yields far too many issues for me to put my trust in it. In the end, WP e-Commerce had the most promise, but delivered the least. I sincerely hope it improves in the future.

Option 2: FatFreeCart

Released for free by e-junkie, FatFreeCart is a novel idea: no installation, no significant coding knowledge needed, yet it maintains a perceived integration with any site. FatFreeCart will easily work with WordPress, but since it needs no installation, it will work on ANY site (even those ridiculous social networking sites like MySpace).

To operate it, simply copy a snippet of code, modify the values to match your needs, and insert it by each product that you want to sell. Here is a working demo. Note: Please don’t actually buy this product listed below. It doesn’t exist.

EDIT: Nevermind, the FatFreeCart doesn’t work too well with my current WordPress theme, but that’s a personal problem. See their site for a functional demo.

Pretty neat, huh? I especially like the integration with both PayPal and Google Checkout. I almost decided to use FatFreeCart with my site-in-progress, but ultimately decided against it for perhaps a silly reason: the actual software powering the FatFreeCart resides on e-junkie’s server, and if their server ever goes down, my shopping cart ceases to exist. I’m not sure I’m entirely comfortable with that. Plus, it doesn’t allow for “downloadable” items, which is a selling point for me.

mercantec-logo.pngOption 3: Mercantec E-commerce Express

In a similar vein, Mercantec’s “express” offering is a free 3rd-party integration that will work with most any site, whether or not it is powered by WordPress. Like FatFreeCart, much of the configuration is done outside of your regular web site. With Mercantec, you create an account with them, then add items, determine shipping, track orders, and setup payment gateways all on their site. So once again, if their server goes down, your customers will not be able to give you money.

Truth be told, I like the free Mercantec offering so much that I’m willing to forgive that aspect. I appreciate that they offer both PayPal and Google Checkout, and I enjoy the plethora of item options that are available, as well as the ability to create many options/prices for shipping. Here is a screenshot of basic item creation:


Actual integration of the shopping cart only requires generating a few snippets of code and adding them to the desired location on your site. Once again, I almost decided to solely use the Mercantec offering, but it currently lacks support for “downloadable” items. If I had tangible items to sell exclusively, this would be my choice. For what it’s worth, I e-mailed them and requested the option to allow for file downloads, and a few hours later I received this response:

Thanks for your feedback…. We have received several requests to support the downloading of digital goods once an item has been ordered. We have added this to our feature
request list and will strongly consider it when we plan our next release.

In other words, keep your eye on this one.

Option 4: YAK for WordPress (Yet Another Kart)

The final option is YAK. Despite its strange name, I have found it to be quite promising. Of all the options listed, YAK is the only one that is open-source, meaning that the source code is available for anyone (with the know-how) to scrutinize.

Just like WP e-Commerce, YAK is a plugin for WordPress, meaning that installation is simple, but the initial configuration requires some setup time. None of it is particularly difficult, but the actual integration requires that you insert tiny snippets of code and the setting of custom fields to allow for certain functionality, such as the addition of “Add to Cart” buttons and the display of prices. With YAK, each item is listed as a post, meaning that the items are easily “searchable” from the standard WordPress search box. Nice.

Here is a picture of a very simple YAK post in action:


YAK includes a multitude of configuration options, though the only current payment gateway offered is PayPal. I would desperately love to see integration with Google Checkout. And before you ask, yes, YAK allows for the automatic downloading of files after purchase. I’ve tested it, and it works well.

If you can’t tell, I decided to use YAK for my e-Commerce site-in-progress. Part II of this series will detail the initial configuration of WordPress and YAK. Stay tuned.

Update: Part II has been posted.

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17 thoughts on “Enabling WordPress for e-Commerce – Part I: Software Selection

  1. Thank you very much for posting. I’ve also been looking for ways to convert my wp blog into an ecommerce site.

  2. My name is Dan and I’m responsible for the WP e-Commerce plugin.

    Thanks for the mention. I’m pretty sure that today WP e-Commerce would meet all your requirements – thanks for noting that Kym.

    For me 100% WP integration is the single most important thing. I’m too busy to run multiple different applications around the internet. So if you want one site to rule them all then WP e-Commerce is the solution for you.

    The problem with the forums is that a lot of people post the same problem and when we do resolve problems for people they often forget to mark their problems as resolved. It is a problem for us that we have identified – it is a personal headache of mine.

    I just don’t think it is fair to not use our plugin because of crazy busy forums – if this was a good reason then nobody would use WordPress because their forums are totally packed. A lot of our support requests are either down to human error (wrong install, permissions, files in wrong folders etc) or old servers.

    For the most part we’re working on WP e-Commerce at least a couple of hours EVERY day – it will only ever get better and better.

    And I’ll personally make sure that the next version fixes that issue with downloadable files in the admin. You can disassociate them – just not remove them šŸ˜›

    Good news too. Google checkout is currently in development, coupons is in development, product tags are on the way, and all our CSS and Javascript is being optimized something Chronic using the YUI technique.

    And thanks again for the mention Kym :))

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  4. hi. i’m shayne…

    the newest version of WP Ecommerce is leaps and bounds above what it used to be…it’s a really great plugin.

    I just launched my own site where I offer website / blog development and also support for WP Ecommerce.

    Visit me here: http://www.stasticdesigns.com


  5. Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language šŸ˜‰
    See you!
    Your, Raiul Baztepo

  6. Oh my, this is very useful. I’m testing all the plugins now to see what fits me best me. Anyone with “live” site, do share your site with us! Thank you again!

  7. I use the wp-ecommerce plugin and it works great. I have about 8 other projects currently in the works using it. I would recommend it to everyone.

  8. Note to self, always read the date of the post before taking the information to heart. I just struggled for the past three hours trying to figure out why WP-Ecommerce isn’t produciing a download link in the confirmation e-mail nor in the transaction confirmation page. Not sure what’s going on there, but it’s not working and I need it to. There are a TON of unresolved problems on their forum, so I don’t have a whole lot of faith in the product yet.

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